From The NxGen Family Office
While the concept of a 'virtual & mobile' family-office might still be in the conceptual stages, today's mobile technology is proving itself to be an effective tool for creators and builders of wealth.
In her article for the Campden Wealth entitled, The Wealthy? You'll Find Them On The Internet, Giulia Cambieri summarizes some very compelling facts taken from a study by wealth management firm SEI, Standard Chartered Private Bank and research company Scorpio Partnership, which surveyed
more than 3,400 individuals with an average net worth of $1.9 million (€1.47 million).
From the study entitled The Futurewealth Report: The digital world of the Futurewealthy, she reports the following:
Clearly, the study suggests that financial services providers should use technology to better connect, engage and interact with their wealthiest clients. However, if what the Wall Street Daily projects is true that, "The number of people using their mobile devices as the only way to access the internet is expected to increase 56-fold from 14 million in 2010 to 788 million by the end of 2015" , then anyone whether in business, providing professional advice, operating a nonprofit, or tending a congregation would be well served to integrate a mobile and social media platform to connect, engage and interact with their existing and potential clients, customers, patients, donars, or investors; otherwise they are losing them to their competitors who are 'mobile ready'.
Given today's "Mobile Revolution", and social media giving rise to the concepts of "social-influence" monetization and "reputation capital", it is imperative for anyone in business to integrate mobile and social solutions into their marketing strategies and reputation-risk management. After all, an effective mobile-social strategy is more engaging and less costly than traditional marketing methods; and, a well crafted system works 24/7!
Click on image to learn more about the "Mobile Revolution"
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