ABSOLUTELY!!! Your "online" presence is a lot like a real estate investment that requires attentive property management to maintain and increase its value. In real estate the successful investing mantra is: Location-Location-Location. For your internet assets or online presence, it's no different. You have to be found. Yes, like a real estate investment, your "online presence" and reputation are assets that need to be managed. To build wealth with your internet realty assets your online presence must be optimized for today's mobile, local, national or international customer.