Globally, we are in transition. Technology is rapidly shaping every aspect of our lives into a more mobile, social and collective-connected way. Daily we discover new insights as to how our every 'footprint' on the web and smartphone 'search and call' are being tracked. Our 'online' presence & activity are fast becoming the 'building blocks' that will be used to measure, quantify and ultimately build our personal and or business "reputation score".
While the concept of a 'virtual & mobile' family-office might still be in the conceptual stages, today's mobile technology is proving itself to be an effective tool for creators and builders of wealth.
In her article for the Campden Wealth entitled, The Wealthy? You'll Find Them On The Internet, Giulia Cambieri summarizes some very compelling facts taken from a study by wealth management firm SEI, Standard Chartered Private Bank and research company Scorpio Partnership, which surveyed
more than 3,400 individuals with an average net worth of $1.9 million (€1.47 million).
Do You Want More Customers AND Lower Your Marketing Costs?
Either you pay cash out of pocket to bring potential customers to your website (Pay-Per-Click advertising); or, you naturally attract them with an optimized website...for FREE!
Bottom line, the secret to organic or free traffic is search-engine optimization or SEO. Websites can be easily found and indexed by the search engines, right? Well, the search engines literally have billions of indexed-web pages stored in their data drawers. So, the secret is to not only be “visible” to the search engines, but quickly “matched” to the keywords entered into the search engine used by end-users. You want your site “served up” and “visible” on the front-page to the end users searching in these engines for specific information.
You know what it's like to experience an 'unfriendly' website on your mobile phone, right? For most of us we 'pinch & pull' till it hurts; and, then we're off to another site. I'm sure you also know the feeling when you land on the front page of a person or business that is mobile-friendly. The experience is refreshing and delightful. Yes, we things to be fast, easy and simple. Basically all we want is to make a call, get directions and some basic information.like store hours. And, we REALLY like it when we can even set an appointment, grab a coupon, or make a discounted purchase online!
ABSOLUTELY!!! Your "online" presence is a lot like a real estate investment that requires attentive property management to maintain and increase its value. In real estate the successful investing mantra is: Location-Location-Location. For your internet assets or online presence, it's no different. You have to be found. Yes, like a real estate investment, your "online presence" and reputation are assets that need to be managed. To build wealth with your internet realty assets your online presence must be optimized for today's mobile, local, national or international customer.