[Acknowledge where they just came from] Your [what they downloaded or purchased] is on the way to your inbox. You'll have everything you need to [remind of the solution from what they downloaded or purchased]. Before you go there, I'd like to give a very special offer to [product's solution] at a HUGE discount. Watch the video below [as long as you have a video on the page]
[Headline] Discover How to [what does your offer solve?]...So You Can [Outcome of solution]
[Sales Video]
Button with CTA
Price & Payment Icons
Do you know you can [get specific outcome] by using [doing, learning, discovering, applying your technique, solution, or product]?
Do you ever wonder why [your audience's complaint]?
Here's the secret...[or reason why the above is frustrating]: [Give a hint to what you know and why that makes you an expert on the topic]
Let me explain: [Bridge the why the problem is solved by the solution, break it down simply so they understand why they need it.]
[Explain what happens if they ignore this problem or don't find a solution]
[visual of problem if possible]
The big question on my clients minds is...how can I [overcome problem or achieve desired outcome]
Many clients come to me [describe emotional state in relation to problem]
I've been [working with, researching, etc - state how long you've been working on this problem and in what way, i.e. with clients, through your own struggle, etc.] [State your credentials]
[Tell them what you discovered in relation to the solution you are offering on this page]
[Headline] It took me [years, # of tries, # of failures] to [achieve outcome], but I have finally perfected [solution] and want to share my [expression of time, i.e. years] of expertise with you.
[Image of product]
Now, you can [have outcome] too. Inside the [product title], you'll find [3 modules, 6 steps, etc.] of in-depth video training lessons along with [list any other materials they get: pdfs, worksheets, transcriptions, audio files]
[Sub-heading] Here's What You're Going to Get in [Product Title]:
[List Modules or Steps in Product] [Use images with each module and bullet points] If are ready to [end struggle/problem], then click the button below to get immediate access to the [product title] today.
[Payment Box: product title, image of product, original price crossed out, % off, reduced price, countdown timer, button with CTA: Get [Product Title] for just $[price]] [Your Guarantee]
[Testimonials: video or text, include images of client providing testimonial if possible]
[Benefits Box: This describes 6-10 benefits of the product]
[Testimonials: video or text, include images of client providing testimonial if possible]
[Benefits Box: This describes 6-10 benefits of the product]
[Headline] Today, you can begin to [solve problem and experience outcome] or you can continue to experience [reiterate their frustration]. But there is a cost of inaction:
[List bullet points of what doing nothing will cost them]
[Payment Box: product title, image of product, original price crossed out, % off, reduced price, countdown timer, button with CTA: Get [Product Title] for just $[price]] [Your Guarantee]
[More testimonials]
The Create Ads in 5 Minutes or Less Template
We’ve put together the steps we use to create high converting ads, along with examples of our highest converting ads, so you don’t have to do all the guesswork.
Just follow our steps, model our ads and run your traffic!
Step 1: Start off your ad copy with a question. For example: “How did I take my business from 6 figures to multi 7 figures using videos and webinars?”
or a statement, like: “I use this presentation template to get a steady flow of clients in my business every single day.” Or “I built a 7-figure speaking business because I wanted to change peoples’ from the stage.”
or a statement, like: “I use this presentation template to get a steady flow of clients in my business every single day.” Or “I built a 7-figure speaking business because I wanted to change peoples’ from the stage.”
Step 2: Mention your free offer, for example: “You can get this Presentation Template for free, so you can be on your way to creating high converting presentations in video, on webinars, or from the stage!”
Step 3: Think about the person you are writing to and tell your own story that relates and shows the outcome. For example: “I get it, I used to really struggle and was camera shy before doing videos, I didn't think they would work, but the more I did it, the better I got, and the more people started to buy my products online.”
Step 4: Give some tips. For example, “In order to create presentations that get clients, you need these 3 things in your presentations:
• Your story
• Your offer
• The call to action
Step 5: Enroll them in your mission. “We can make your presentations convert together and by grabbing this Presentation Template, you are joining the movement for taking action to build a 7-figure business.”
Examples of our highest converting ads:
Best Performing Ad Example #1: We use this on both FB & Instagram
Full Ad
Telling Your Story
The Design Your Story Formula
I’m going to show you how to design your personal story in a way that:
#1: Attracts customers
#2: Grows your brand and creates a brand that's authentic and real to you
#3: Your story is your message
Because your story is your message, it's so important to the results that you're going to get in your ability to enroll clients, in your ability to market online, and in your ability to just create something that's authentic and real to you.
There are 2 Elements Your Story Needs: Credibility & Vulnerability
Story must have vulnerability, and it must have credibility. Vulnerability is dropping into a place and being open and honest with people about who you are and going into those pit moments. Credibility is about the breakthrough moments of how you created results and success in your life. You've got to have both.
How To Design Your Story
1. The Call
2. The Pit 3.
The Search 4.
The Breakthrough
The Call:
A story starts with a call into the journey of a story. The call is important because it sets the stage for the character (you). For me, my story starts out when I was six years old: “I was sitting on the living room couch one day, and my Dad walks through the door, and he looks at me, and he goes, "Your Mother and I are getting a divorce. We don't love each other anymore."
In hearing those words, I create this story that I'm not good enough, and my parents don't love me, and I'm not lovable. I decided that I'm going to become this little achiever who goes out to prove that he's good enough and to prove that I can get my parents attention. I become this little achiever, and from six years old on, I go out and I work and I work in athletes, in school, and by the time I'm twenty-one years old, I go for an interview with this company called New York Life Insurance.”
Notice how I’m telling the story in the present tense, not the past tense. By doing this, I'm dropping the audience into the actual experience of me at six. They're having experiences of them at six because the present tense takes listeners into a present state. They're in the story, and they have the experience of being the character.
The Pit:
The call happens, and the character goes along. I'm twenty-one years old, now here I go into the pit moment in my story: “I'm twenty-one years old, and I walk into this interview at New York Life Insurance company, and at the end of my interview, my potential boss looks at me looks at me, and he goes, "I believe that you can do six figures in income your first year in this business." He lays out this plan for me, and for twelve months, I go after this plan, and twelve months later, I just cracked six figures in income in the insurance business for New York Life. I'm so excited, and I go out that night. At four o' clock in the morning I find myself on the kitchen floor, staring up into my brother's eyes, gasping for my last breath, with my soul coming out of the top of my head. I'm overdosed from a bag of cocaine, two pills of ecstasy, and fifteen drinks of alcohol.
As I'm holding on to my life, the only thing going on in my mind is the shame of if I left this planet, that shame that I'm feeling right now of how my parents would react and respond to that. The next morning, I'm miraculously revived, and you think that I get the lesson of stopping doing drugs and drinking. I stop doing drugs, but I continue to drink. I go, "Oh, I got it now. Money wasn't the answer; money didn't do it. My money goal ... but if I make partner with New York Life, and I get status, then finally I'll get this monkey off my back." I took you into the pit moment, me on the kitchen floor.
Every story has a pit. That's the power of story. I had pause about sharing this with people. What would they think? I overdosed with drugs and alcohol. Is it accepted? What will people think about me? What will my family members think? I went into this moment, and I cannot tell you how many people this has inspired. People come to me, and they say it's changed their life. The pit equals transformation and vulnerability. If you don't have that, you don't have a story.
The Search:
There's a search to any story. There's not just a pit, and then all of a sudden, an incredible breakthrough. There's a search that keeps the audience going. “I turn around that day, and I hand in my resignation letter at New York Life, and I never returned again. I decide it's time to move out to California; I'm going to become an entrepreneur. I move out to California and become this entrepreneur. I start up two businesses, and two years later I'm sitting on my couch, I've got my face in my hands watching my hundred thousand dollar Mercedes Then, I was having this transformation, this shift. I was like, "I now know the truth of life." There's a truth that I've realized that I can share with people. Maybe the path they're going down isn't the way they should be going. I started filling out my blueprint, and I went out after that, and I met with my first client, and I enrolled my first client. I made three thousand dollars at the time, and I got paid for my life experience and my life lessons.
If you've heard my story before, the story goes on, and now I get paid $200,000 per consulting client. I make multi-millions in my business, not only through one on one consulting, but seminars. Then, also, I've created an amazing online marketing company; I just did a launch online and made $1.35 million dollars in sales. I'm a best selling author now. I'm also the owner of a software company that's about to launch in 30 days now. That's an extraordinary thing. My whole life has changed, and I have this new belief in myself. Notice what I did: I took you to the breakthrough moment of the story.
I took you through the search, through a moment of breakthrough that appeared to be a breakthrough but was still the search (quitting my job and becoming an entrepreneur), then I go deep inside, and I have this moment of transformation in my life. This moment of insight, of truth, that I am loved, I am good enough, becomes one of the core parts of my message. This whole inner transformation is the breakthrough.
Then, from the inner transformation, the reality of action. My credibility that I share is not just on one dynamic of my life changed. It's on all my different dynamics. My relationship changed, I found love. My family life changed, I found peace with my family, connection with my family, I travel with my family and we’re closer than we've ever been.
Create Your Own Story
1. What was my call into my story?
___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________
2. What is my pit moment?
___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________
3. What are my search moments?
___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________
4. What is my breakthrough moment?
___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________
5. What's my inner breakthrough?
___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________
6. What’s my outer breakthrough?
___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________
7. What are my extended credibility breakthroughs? (Not just for me individually, but for my relationships, for my groups, for mankind, for the planet.)
___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________
#1: Attracts customers
#2: Grows your brand and creates a brand that's authentic and real to you
#3: Your story is your message
Because your story is your message, it's so important to the results that you're going to get in your ability to enroll clients, in your ability to market online, and in your ability to just create something that's authentic and real to you.
There are 2 Elements Your Story Needs: Credibility & Vulnerability
Story must have vulnerability, and it must have credibility. Vulnerability is dropping into a place and being open and honest with people about who you are and going into those pit moments. Credibility is about the breakthrough moments of how you created results and success in your life. You've got to have both.
How To Design Your Story
1. The Call
2. The Pit 3.
The Search 4.
The Breakthrough
The Call:
A story starts with a call into the journey of a story. The call is important because it sets the stage for the character (you). For me, my story starts out when I was six years old: “I was sitting on the living room couch one day, and my Dad walks through the door, and he looks at me, and he goes, "Your Mother and I are getting a divorce. We don't love each other anymore."
In hearing those words, I create this story that I'm not good enough, and my parents don't love me, and I'm not lovable. I decided that I'm going to become this little achiever who goes out to prove that he's good enough and to prove that I can get my parents attention. I become this little achiever, and from six years old on, I go out and I work and I work in athletes, in school, and by the time I'm twenty-one years old, I go for an interview with this company called New York Life Insurance.”
Notice how I’m telling the story in the present tense, not the past tense. By doing this, I'm dropping the audience into the actual experience of me at six. They're having experiences of them at six because the present tense takes listeners into a present state. They're in the story, and they have the experience of being the character.
The Pit:
The call happens, and the character goes along. I'm twenty-one years old, now here I go into the pit moment in my story: “I'm twenty-one years old, and I walk into this interview at New York Life Insurance company, and at the end of my interview, my potential boss looks at me looks at me, and he goes, "I believe that you can do six figures in income your first year in this business." He lays out this plan for me, and for twelve months, I go after this plan, and twelve months later, I just cracked six figures in income in the insurance business for New York Life. I'm so excited, and I go out that night. At four o' clock in the morning I find myself on the kitchen floor, staring up into my brother's eyes, gasping for my last breath, with my soul coming out of the top of my head. I'm overdosed from a bag of cocaine, two pills of ecstasy, and fifteen drinks of alcohol.
As I'm holding on to my life, the only thing going on in my mind is the shame of if I left this planet, that shame that I'm feeling right now of how my parents would react and respond to that. The next morning, I'm miraculously revived, and you think that I get the lesson of stopping doing drugs and drinking. I stop doing drugs, but I continue to drink. I go, "Oh, I got it now. Money wasn't the answer; money didn't do it. My money goal ... but if I make partner with New York Life, and I get status, then finally I'll get this monkey off my back." I took you into the pit moment, me on the kitchen floor.
Every story has a pit. That's the power of story. I had pause about sharing this with people. What would they think? I overdosed with drugs and alcohol. Is it accepted? What will people think about me? What will my family members think? I went into this moment, and I cannot tell you how many people this has inspired. People come to me, and they say it's changed their life. The pit equals transformation and vulnerability. If you don't have that, you don't have a story.
The Search:
There's a search to any story. There's not just a pit, and then all of a sudden, an incredible breakthrough. There's a search that keeps the audience going. “I turn around that day, and I hand in my resignation letter at New York Life, and I never returned again. I decide it's time to move out to California; I'm going to become an entrepreneur. I move out to California and become this entrepreneur. I start up two businesses, and two years later I'm sitting on my couch, I've got my face in my hands watching my hundred thousand dollar Mercedes Then, I was having this transformation, this shift. I was like, "I now know the truth of life." There's a truth that I've realized that I can share with people. Maybe the path they're going down isn't the way they should be going. I started filling out my blueprint, and I went out after that, and I met with my first client, and I enrolled my first client. I made three thousand dollars at the time, and I got paid for my life experience and my life lessons.
If you've heard my story before, the story goes on, and now I get paid $200,000 per consulting client. I make multi-millions in my business, not only through one on one consulting, but seminars. Then, also, I've created an amazing online marketing company; I just did a launch online and made $1.35 million dollars in sales. I'm a best selling author now. I'm also the owner of a software company that's about to launch in 30 days now. That's an extraordinary thing. My whole life has changed, and I have this new belief in myself. Notice what I did: I took you to the breakthrough moment of the story.
I took you through the search, through a moment of breakthrough that appeared to be a breakthrough but was still the search (quitting my job and becoming an entrepreneur), then I go deep inside, and I have this moment of transformation in my life. This moment of insight, of truth, that I am loved, I am good enough, becomes one of the core parts of my message. This whole inner transformation is the breakthrough.
Then, from the inner transformation, the reality of action. My credibility that I share is not just on one dynamic of my life changed. It's on all my different dynamics. My relationship changed, I found love. My family life changed, I found peace with my family, connection with my family, I travel with my family and we’re closer than we've ever been.
Create Your Own Story
1. What was my call into my story?
___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________
2. What is my pit moment?
___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________
3. What are my search moments?
___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________
4. What is my breakthrough moment?
___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________
5. What's my inner breakthrough?
___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________
6. What’s my outer breakthrough?
___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________
7. What are my extended credibility breakthroughs? (Not just for me individually, but for my relationships, for my groups, for mankind, for the planet.)
___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________
