A Value Creator & Strategist

“Greg Johnson seeks opportunities to apply his professional experience, unique skills and strategic relationships to produce clarity, create value, solve problems and design strategy for optimum results”

Getting Started: In 1974, immediately after graduate school, Greg Johnson founded Granite Financial Group a real estate development and financing firm. Five years later he merged Granite with a 25 year old mortgage banking firm looking to refresh its ownership, management and operations. The next several years proved disastrous. The bank prime lending rate increased to 21.5%; and FHA home mortgage rates skyrocketed to 17%. Many developers went broke and mortgage lenders closed their doors. To survive, Johnson and his management team were forced to innovate and develop 'out of the box' strategies. Timeshare lending and participation-loans with the newly deregulated savings banks enabled the firm to not only survive but thrive...generating record sales and profits.  Click here for "Growing A Successful Business"

Today: Johnson applies the same principles of real estate development and growing a successful business to what he calls the  'new real estate'...your online digital assets. Just as property management is key to increased real estate wealth, the management of one's own personal or business "online-property assets" is vital. Virtually everyone today has a digital footprint. From social media profiles to digital photos and online banking your 'online footprints' can have a profound effect on your personal, professional and financial life. If you are a business owner and want to exploit the lower-cost advantages of online marketing, customer-acquisition and sales strategies...the building, marketing, monitoring and management of this 'new real estate' or online digital assets are essential; along with, the management of the reputation-risks that come with online business activity and social media

Reputation Risk & Strategic Marketing: Greg's experience in family-office environments, the financial services industry and public charity serves as context for his consulting and advisory services. Responding to the needs of his clients, Johnson has expanded beyond traditional wealth management services to include online digital asset marketing and management. He has developed an exclusive & proprietary process to build, market, monitor & manage your #1 Strategic Asset...your 'online' reputation...in addition to the traditional social media, video, SEO, and brand marketing strategies.

Unique Skills: Greg Johnson’s uniqueness is his ability to conceive and design business development strategies that leverage the power of an idea or message, with cutting-edge technology, to achieve a specific purpose. Foundational to his capacity, for the 'disruptive', is his skill in distilling a unique selling proposition and utilizing technology to leverage the message to win new customers and revenue.  

Johnson actively seeks coaching and consulting opportunities to share and apply his NxGen wealth perspectives, unique skills and strategic relationships to produce clarity, create value, solve problems and help you design a strategy for optimum results. 

Below are 13 Case Study examples of different skills that Johnson applies to 'make a difference' in bringing value to a project, business owner or organization. Request 'Case Study' details here:
  • He Innovates & Creates Solutions:  For example when challenged with 17% FHA lending rates that virtually stopped his firm's mortgage lending, Johnson created a 'time share lending' platform to service developers and provide investment opportunity to institutional investors. See "Timeshare Financing: A Lending Opportunity"
  • He Resourcefully Re-purposes Assets & Organizational Objectives: An example is his engagement with a public charity to initiate a 'shift of focus' from 'do good' type missions competing for 'tin cup' donations...to providing fiscal-sponsorship to qualified social enterprises & impact-investment opportunity for private foundations and socially responsible investors. See "Life Resources Institute & Five Star Energy Corporation Overview"
  • He Identifies & Capitalizes On Emerging-Market Trends: For example, My eFamily Office is the worlds first 'virtual family office' to feature educational resources, tools and solutions on new mobile-app technology for NxGen wealth-management. See www.efamilyoffice.net
  • He Designs & Leverages Strategic Business Development Solutions: A recent example is the unique and proprietary Reputation Marketing System that makes it easy for a business owner to build, market and manage a "5-Star" online reputation. A marketing system that leverages 5 powerful marketing strategies: social media, video, SEO, brand and customer reviews to build trust and motivate customer engagement for increased revenue opportunity. See "NxGen Reputation Marketing Intro" 
  • He Advocates & Creates Strategic Alliances: A prime example is the strategic alliance Johnson initiated and managed between a major residential real estate brokerage and mortgage provider. The Alliance was designed to generate qualified home buyer leads for referral to qualified realtor-agents. The key feature of the alliance was a marketing funnel that leverages media & technology to cost effectively access and empower prospective home buyers with a mortgage commitment subject only to finding a home. The results of this alliance were lower marketing and transactional costs for both the realtor and mortgage provider. Further details upon request.
  • He Differentiates With 'out of the box' Thinking & Solutions: For example, he makes 'new' with the 'old'. For example, he energized the traditional design-build construction business model to achieve "high performance building with a 'power twist'": a zero-energy-efficient building process that incorporates renewable energy systems. See Utah's First Sustainable Community 
  • He Leverages The Synergy of Private-Public Partnerships: For example, realizing the insecurity of oil supplies is causing a dynamic transformation of the energy and real estate industries worldwide, the City of Taft, CA was looking to create a more sustainable future and to create a new city-identity. Accordingly, a diversified green-economy, new high-image (and high performance) commercial, industrial, and retail developments offering multiple lifestyle choices & home ownership opportunities was proposed by Johnson. See Taft's Sustainable Development & Growth Strategy 
  • He knows How To Optimize For Maximum Market Impact:  For example, the "Restoring the American Dream" project serves a social or public benefit in helping one to manage liabilities with the support of privately owned & developed software and administrative support. Such a 'blended' public-private venture opens opportunity for expanded funding and marketing support. "See Who's Bailing You Out" 
  • He Staffs By Design: For example, to lower recruiting costs and reduce 'hiring cycle' time, Johnson integrates a proprietary process to find and move job applicants through the interview process quickly and accurately. With a system in place Johnson makes it easy to zero in immediately on 'high performance' potential, dramatically cut interview time, staff with confidence; and, and manage according to the personal 'blueprint' of the new recruit. Further details upon request.
  • He Understands The Capital Markets: Evidence of this is his success in mortgage banking; originating and servicing mortgage investments for private and institutional investors; and, obtaining a $150 million dollar funding commitment for a renewable energy firm. Further details upon request.
  • He Manages Beliefs: By managing beliefs individuals can overcome personal limitations that impede the 'flow' in business and create stress in an ever-evolving business culture. Johnson is certified in a cutting-edge technology that develops the whole person. Through an experiential based workshop the underlying structure of human interaction, behavior and performance are explored. Further details upon request.
  • He Manages by Measurement: Whether in his own businesses or in his accountability for results to other business owners, Johnson designs the analytics that enable him and others to efficiently and effectively manage operations against budgeted expectations. See Recommendation #9 of APFS Strategic Plan
Education: Johnson holds a BA in economics and social science from Boise State University; and a MBA from Brigham Young University. Starting his professional career in 1974, he has been active in the Mortgage Banker's Association, Young President's Organization and Boy Scouts of America. He is a past president of the Holladay, Utah Rotary Club and is a Paul Harris Fellow.

"...NxGen Wealth is the sum-total of all your capital assets: your money, health, mind, relationships, and conscious-awareness...NxGen Wealth Management is the optimization of those assets to create a 'life of well-being'."
Greg Johnson