Voice of the Field
the energetic signature of your authentic message, mission, and meaning.
Why It Matters
Who It's For
- Thought Leaders who want to rise above the noise
- Creators and Coaches developing message-market match
- Entrepreneurs ready to lead with authenticity and energetic precision
What You Get
- A VoicePrint Diagnostic identifying your strongest resonance fields
- Strategic language mapping aligned with your mission
- Personalized voice insights optimized for use across your site, socials, and offers
Networks (Social Ties/Participation)
Interconnected relationships (formal/informal) crucial for information/resource flow. Network structure (density, connectivity) is key.
Trust
Confidence and mutual obligation within social ties, fostering cooperation and effective pursuit of shared objectives.
Norms (of Reciprocity)
Shared values and expectations governing interactions, promoting cooperation and predictable resource exchange.
Bonding Capital
Strong ties (family, close friends) for internal cohesion and support ("getting by").
Bridging Capital
Weaker ties across diverse groups for new information/resources ("getting ahead").
Linking Capital
Ties to power/influence for institutional resources and mobility.
Identifying Capital
Ties among groups with shared beliefs for collective action.
Effective SCIM requires a tailored approach due to social capital's multi-dimensional and context-dependent nature.