Globally, we are in transition. Technology is rapidly shaping every aspect of our lives into a more mobile, social and collective-connected way. Daily we discover new insights as to how our every 'footprint' on the web and smartphone 'search and call' are being tracked. Our 'online' presence & activity are fast becoming the 'building blocks' that will be used to measure, quantify and ultimately build our personal and or business "reputation score".
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While the concept of a 'virtual & mobile' family-office might still be in the conceptual stages, today's mobile technology is proving itself to be an effective tool for creators and builders of wealth. In her article for the Campden Wealth entitled, The Wealthy? You'll Find Them On The Internet, Giulia Cambieri summarizes some very compelling facts taken from a study by wealth management firm SEI, Standard Chartered Private Bank and research company Scorpio Partnership, which surveyed more than 3,400 individuals with an average net worth of $1.9 million (€1.47 million). ABSOLUTELY!!! Your "online" presence is a lot like a real estate investment that requires attentive property management to maintain and increase its value. In real estate the successful investing mantra is: Location-Location-Location. For your internet assets or online presence, it's no different. You have to be found. Yes, like a real estate investment, your "online presence" and reputation are assets that need to be managed. To build wealth with your internet realty assets your online presence must be optimized for today's mobile, local, national or international customer.
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