Build Lasting, Profitable Relationships with Your Audience to Supercharge Your Marketing LifecycleMobile Relationship Management is an innovative and highly effective way to build brand loyalty, enhance customer experience, and drive sales. Mobile Relationship Management is much more than launching ad hoc mobile campaigns. It enhances existing marketing investments and substantially jumpstarts your marketing lifecycle. With the right tools and strategy, mobile relationship management is an efficient and cost-effective approach. It amplifies the success of other forms of marketing while driving compelling mobile calls to action.